Scope of Digital Marketing and its Career Opportunities in India

Organizations in India are changing their marketing strategies. From the time of traditional ways of marketing, today, every organization’s key marketing strategy is digital marketing. The scope of digital marketing is so vast in India, it has created an array of career opportunities.

With almost a fourth of the country’s population holding a smart phone in their hands with unlimited internet access, marketing agencies are finally realizing how important it is to concentrate their budget and resources on digital marketing in India, especially its mobile marketing aspect jasa pembuatan website jogja. Long gone are the days when companies with their sky high marketing budgets used to think about just billboards and hoardings, print media ads, TV and radio ads, etc. To stay ahead of the competition and survive such competitive times, a lot of startups are not even thinking about traditional marketing.

Companies, whose sole purpose is to promote their brand name, are trying to push their product or service, especially through advertising on social media platforms. On the other hand, companies who’re trying to sell their product or service are doing it through, “Pull marketing”, i. e., advertising on search engines, where the users or the consumers know their requirements. This example may not always be true.

Now, talking about the career opportunities in digital marketing in India, there are a lot of fields in online marketing you can choose from. Some of them are, search engine optimization (SEO), pay per click (PPC), social media marketing and optimization (SMM & SMO), email marketing, content marketing, digital analytics and many more. The scope of internet marketing in India is so vast, it has spread from metropolitan cities to tier 2 cities in India. You don’t really need a degree to start your career in internet marketing, but to expertise in any aspect of digital marketing, from your journey as a digital marketing intern to digital marketing manager, you need professional guidance. I am currently enrolled as a student at the University of Michigan Dearborn College of Business. My majors are Digital Marketing and Information technology Management. I think the weight of this duel degree will carry a special edge upon entering the business world. UofM Dearborn was one of the very first schools to offer this specialized degree in Digital Marketing. It is important to understand how this degree is different than a normal Marketing degree and the ramifications it will have for the business world.

Why is this degree so important? The U. S. Bureau of Labor Statistics show that the market research analysts and marketing specialists increase in number is at 32% expectancy during 2012-2022, surpassing the national average of merely 11% for other professions. This is clear evidence that not only will jobs in this field be available, but businesses will be actively seeking out candidates to fill these positions. Commonly, a business faces a dilemma when looking to hire digital marketers. They must either hire a person skilled in regular marketing that must be trained extensively or they must hire in a seasoned digital marketing veteran that requires a much higher salary. Businesses instead will now be looking to fill this void with students that have this pertinent degree.

More and more businesses are moving their marketing campaigns to focus heavily on their online platforms. The perks of marketing this way are more extensive than merely reaching a wider audience than other marketing means. Online marketing allows for real time analytics to be transferred back to the people running the campaign. This allows the business to alter and change their campaign as they see fit. Also, in this day and age information is king. Digital marketing allows for companies to collect their own information and data free of charge.

Here at the University of Michigan Dearborn, we have classes that focus mainly on digital marketing and are supplemented with traditional marketing courses. These classes range from learning how to rank a webpage on the first page of Google to processing and transposing data analytics in a meaningful way. The core classes required for the digital marketing major are as follows:

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