In simple terms the definition of video marketing is the use of videos to advertise or promote your product, brand or service. This is helpful for SEO because it can boost click through rates and the ranking of search engines. YouTube is the second-largest search engine in the world after Google. To reach your target audience YouTube is the best option, you have to just upload videos that are properly tagged to YouTube and it will work wonders for your SEO.
Current business impact:
According to the latest statistics the majority of businesses and companies have embraced video marketing. In the 82% of businesses think this type of marketing strategy is a key element of their plan. It is progressing rapidly and is expected to reach new heights faster than we anticipate.
1. It is easy to accessIt is easy to access a variety of platforms for marketing. Smartphones allow users can watch videos at any time and anyplace, something that isn’t possible in traditional marketing. Marketers can reach their audience any time and anywhere at less cost.
2. Improves Sales and Conversions The addition of a video about your product on your landing page will increase conversions by 80%. Video content can lead directly to sales and earn you substantial money. Recent studies show that 74% of people who watched an instructional video about a product bought it.
3. Achieves Excellent ROI- Production of videos is not an https://blackcat.co/ easy or cheap task thus online editing tools are always changing and improving in order to make it more affordable. 83% of businesses report that videos provide good return on investment. A better quality content is more essential than a high-quality video.
4. They’re emotional. The human connection via video is more influential than reading text. They allow you to direct appealing to emotions core of the brain via music. Video is also able to put a face to a idea.
5. The ability to build trust YouTube has become the most powerful social media figure to promote your brand. Some consumers have second thoughts of purchasing goods on the internet because of fraud and cheating However, effective video marketing will convey products in a more conversational way. Most of the consumers feel more confident about purchasing on the internet after watching a related video.
6. Attracts Mobile Users Videos and smartphones go hand in hand. A majority of viewers view them on mobile. YouTube’s report shows that mobile video usage increases by 100% every year. Since the number of smartphone users is growing every day and people prefer to watch videos while on the move, audience keeps getting bigger and larger.
7. Can explain better- After the launch of a new product or service, create a video that demonstrates how it functions, it will give more impact on people’s understanding of the new product than texts or facts. This is why videos of products or services featured on the homepage of websites can be extremely effective in boosting business.
As Video Marketing has grown to be a significant aspect of digital marketing, the digital marketer must be knowledgeable about it. The amount of marketing audiences is growing everyday and every minute. So managing such a large audiences can be a challenge So a successful and well-planned digital marketing strategies are needed.